The Lagos-based firm offers online betting on popular sports including soccer, hockey, cricket, tennis and basketball. It operates betting shops equipped with TVs that serve as social hubs where users can watch soccer free while placing bets and then following the outcome of games at the stores, according to CNBCAfrica. Sportingbet is one of the leading sports betting companies in South Africa, offering more than 80 sports for users to bet on. Launched in , the company claims to have more than , active users throughout South Africa, often offering promotions to entice new clients to sign up and bet on their online platform.
Mkeka Bet is owned by a Tanzania-born operator in a country whose betting industry is heavily taxed by the government. Its website is available in English and Swahili. Revenues on sports bets are taxed at a rate of 25 percent in Tanzania. One of the major firms in the South African online sports betting industry, Bet. The company also offers users the chance to bet on the outcome of lotteries throughout the world, including the New York Lotto, Powerball and Megamillions competitions in the U.
Established in , it has been recognized as one of the most popular sports betting sites in South Africa. Launched in , SimbaBet is a Ugandan sports betting firm based in a casino in Kampala. The company has opened six additional gaming centers since it launched, with users visiting these establishments to place bets. The centers are equipped with free internet browsing stations where users can do research before placing bets to help them in making informed predictions.
Recent polls and anecdotal reports point to a grim scenario, especially in Sub-Saharan Africa. A core driver of this trend has been the growing ubiquity of mobile telephony around the continent combined with the availability of smartphones. Added to this has been greater connectivity—including satellite access to sport matches—and a ballooning population of young people with high levels of unemployment. In research on the subject we found that sports betting had brought many ills to young people in sub-Saharan Africa.
These include severe gambling addiction and money laundering. Some of these concerns are also experienced in other parts of the world. These include smartphone addiction and a closely related phenomenon: internet addiction. These ills in turn lead to heightened levels of social anxiety and loneliness among the affected population.
Smartphone penetration around the continent has exhibited a remarkable growth rate. This development has come at a time when there is growing interest in sports betting — the most popular gambling option for African youth. Mobile phones are the preferred avenue for sports betting. Of course the increasing availability of smartphones is unleashing the innovative potential of many sub-Saharan African youth.
The plethora of social media platforms have the potential to change lives around the continent. Another driver is clever marketing and advances in technology — the digital satellite television space across the continent broadcasts sports events of African clubs and popular European soccer leagues.
In Ghana, Kenya, Nigeria and across much of sub-Saharan Africa, the advent of DStv Digital Satellite Television and other broadcast platforms have brought foreign league matches to viewing centers and hence to the doorstep of individuals who on their own who be hard-pressed to afford watching prized league games in their respective homes. These viewing centers are in the nooks and crannies of urban centers in all these countries.
In turn self-acclaimed fans of some of the biggest clubs in the world like Real Madrid, Manchester United, Arsenal, Chelsea, Barcelona, Manchester City, Liverpool, Bayern Munich, Dortmund, Juventus and Paris Germain can keep up with the performance of their teams without ever visiting the homes of these clubs.
European and US sports betting companies are fast expanding into Africa because of the lenient sports betting laws in most African countries. In fact, South Africa is the only country that has properly regulated its gambling market. In most African countries, gambling laws are new and the fledgling industry is not yet regulated. At the same time, certain Muslim-majority African countries have imposed a blanket ban on sports betting and placing bets on sports is definitely illegal there. Gambling is also illegal in Gambia, which has banned all forms of gambling including sports betting, casinos, and lotteries.
The use of mobile devices is on the rise in Africa. More and more Africans are discovering the joys of sports betting on the move. African operators of sports betting services have partnered with top mobile phone operators to link mobile money services such as M-Pesa, Orange Money, and Airtel Money with their sports betting products.
As a result, Africans enjoy sports betting not only on their desktops, but also on their smartphones and tablets. Young South African adults are excited about how they can place bets on their mobile phones using Africa facing online sports sites such as Betway. In fact, Betway is one of the most popular African online sports betting sites. Even residents of remote villages such as Musango in East Africa, for example, can place sports bets almost for free and win huge amounts of cash.
They can use their winnings to pay bills or school fees. Several African young men now place sports bets on their mobile phones and win large amounts of cash at Betway Sportsbook. As previously mentioned, betting laws vary from one country to the other. While sports betting is banned in some countries, it is a highly regulated industry in countries such as Ghana and South Africa. If you are a resident of Africa, you only have to check out the gambling laws in your country and set up an account at Betway Africa to start placing bets on your favorite sports events.
Online Sports Betting Growing in Africa. Home In-depth Articles. Popularity of Sports Betting in Africa. The firm has grown its influence and gained traction in the market through its network of betting stores which users visit to place bets and collect winnings.
Owned by Sun International — the Johannesburg-based gaming, hospitality and entertainment company — SunBet is an online betting firm that lets users bet on many sports popular with a South African audience including cricket, golf, horse racing, rugby, soccer and tennis.
The company has around 2 million regular customers who place bets predominantly through the app or by walking into a physical betting store to make bets on their favorite sports teams and leagues. Owned by Johannesburg Stock Exchange-listed firm Phumelela Gaming and Leisure, TabOnline is a sports betting website that allows users to place bets and predict the outcomes of sports games.
Originally launched to enable betting on horse races, the site and its app have expanded to allow betting on other sports including soccer and rugby. The TabOnline website runs the popular Soccer6 game that allows users to predict the outcome of six soccer matches with winners sharing the eventual prize pool.
BetKing is another of the players in the Nigerian betting industry. The Lagos-based firm offers online betting on popular sports including soccer, hockey, cricket, tennis and basketball. It operates betting shops equipped with TVs that serve as social hubs where users can watch soccer free while placing bets and then following the outcome of games at the stores, according to CNBCAfrica. Sportingbet is one of the leading sports betting companies in South Africa, offering more than 80 sports for users to bet on.
Launched in , the company claims to have more than , active users throughout South Africa, often offering promotions to entice new clients to sign up and bet on their online platform. Mkeka Bet is owned by a Tanzania-born operator in a country whose betting industry is heavily taxed by the government. Its website is available in English and Swahili.
Operators of sports betting businesses in Europe and the US have already realized this fact and are expanding quickly into the African market. This has led to the rising popularity of online sportsbooks such as Betway, which is managed by a Malta-based company called Betway Limited. Sports betting at Betway is safe and secure as it operates under a valid license granted by the UK Gambling Commission.
Africa is home to a number of sports betting advocates who say that it creates job opportunities to a large number of young Africans while enabling bettors to make some quick money, generating tax revenue for the government, and contributing to the economic growth of several African countries. There are a number of reasons why Africans in larger numbers are spending large amounts of money on sports betting.
Offshore operators of sports betting services are getting attracted to Africa in large numbers for very good reasons. More than million people in Africa are in the age group of 15 to 24 and a large number of them do not have jobs. In addition, the population of Africa is believed to become twice as big by and the continent will have the world's largest youth population.
The sports betting industry gives these young people an opportunity to earn as they enjoy their favorite sports events. Africans are crazy about sports. Although football has the largest number of fans, cricket also has its fair share of followers. In Zimbabwe, South Africa, and Kenya, rugby also enjoys a great deal of popularity. European football leagues in general and the Spanish, English, Italian, and French leagues in particular have African fans in millions.
Africans also love placing bets on sports such as hockey, basketball, tennis, car, boxing, horse races, motorcycle racing, and other sports. They are especially enthusiastic about placing bets on outcomes of matches, number of goals, players who score the most, and so on. It is this African craze for sports that makes its sports betting industry one of the most lucrative in the world. European and US sports betting companies are fast expanding into Africa because of the lenient sports betting laws in most African countries.
In fact, South Africa is the only country that has properly regulated its gambling market. In most African countries, gambling laws are new and the fledgling industry is not yet regulated. At the same time, certain Muslim-majority African countries have imposed a blanket ban on sports betting and placing bets on sports is definitely illegal there.
Blackbet, the Isle of Man-headquartered sports-betting operator, has partnered with marketing technology and services provider Income Access. The Nigerian gaming sector is an industry which though still in its infancy, has been growing in leaps and…. Wednesday, February 10 Contact About. Business Blackbet partners with Income Access December 10, Latest News All opinion Analysis. Live games specialist will showcase 10 unique products at the show.
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